ViGenAiR Internal Application

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About ViGenAiR

ViGenAiR (pronounced vision-air) is an AI-powered platform used by internal teams within the WPP Media Group (including Choreograph). It stands for Video Generation via Ads Recrafting.

ViGenAiR uses multimodal Generative AI models on Google Cloud Platform (GCP) to transform long-form video ads into shorter, targeted ad creatives for Demand Gen and YouTube campaigns. It analyses dialogue, visuals, logos, and music to intelligently segment and recombine content into high-quality variants.

OAuth Scopes Required

ViGenAiR requires the following OAuth scopes: